Social media has revolutionized how people search for and access information.  It has also become one of the most powerful (and cheapest) of marketing channels.  Today we take the 3 most popular social media platforms - Facebook, Twitter, and Instagram - and look at how you can build thriving social media pages that drive buzz and traffic to your farm, without taking up too much of your valuable time.

This week the Canadian government published what the Canadian Produce Marketing Association calls the most significant overhaul of food safety regulations in the nation's history.  Effective January 15, 2019, the new "Safe Food for Canadians Regulations" address food safety and traceability and will have several ramifications for Canadian growers and processors.  One of the collective goals of the update is to ensure faster recalls and prevent the spread of food-borne illnesses.  The announcement comes in the wake of this year's deadly U.S. outbreak of E. coli; which has ignited grower, legislative, and consumer concerns about the efficacy of food safety measures.